On-page SEO or Search Engine Optimization is making sure that your website is as search engine friendly as possible. If your website is not optimized then you have less chance of getting good results in the search engines, here is a quick guide towards good on-page SEO.
ON-PAGE SEO:
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
- Avoid spam my SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Entryway pages
- Reflect pages
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